Robert Thornton is the founder of both Paper Clouds Apparel and Cloud Covered Streets, which is an organization that helps the homeless community. This gentleman and his charities have a great backstory. My friend, Tonya Little over at LittleOkieLand.com, covers it here. Today my goal is to simply shine the light on how you can acquire some cool music threads endorsed by your favorite artists while helping a good cause.
Paper Clouds Apparel, which got its start in 2013, has launched a new campaign which teams up with 20 different Red Dirt/Texas Country Artists. The purpose of Paper Clouds Apparel is to showcase the creative minds and artistic abilities of individuals with special needs while raising
funds to provide financial support for special needs schools and organizations. The organization is able to achieve their goals by selling t-shirts, hats and totes featuring artwork designed by individuals with special needs. Giving these individuals the chance to have their artwork featured gives them a sense of purpose and meaning. Paper Clouds Apparel also hires individuals with special needs to package all the clothing, which also provides these individuals with employment
that they might not have otherwise. Fifty percent of the net proceeds from the sale of all merchandise are given to both individuals with specials needs as well as the charitable cause that the organization is promoting in each campaign. For the Guitars for Good campaign each
musician got to choose which charity they wanted their portion of the proceeds to go to.
There will be 20 different shirts available over a 2 month period, with 5 t-shirt designs available at a time for each 2 week period. The campaign kicked off on October 9 th with shirts featuring Wade Bowen, Sunny Sweeny, Jason Boland and the Stragglers, Mike McClure Band and Stoney Larue.
These limited edition shirts are only available for two weeks. The second round of Guitars for Good kicked off on October 23 and goes through November 5th and features Randy Rogers
Band, Charlie Robison, Jamie Lin Wilson, Dalton Domino and Jason Eady. The individuals with special needs that designed the shirts are featured on the website with their story as well, so you can get to know the amazing artists that designed each shirt.
You actually get to choose the style and color of the shirt when you order it as well, with several different t-shirt styles and cuts to choose from. These will be limited run shirts that you won’t want to miss. It’s the perfect way to not only show your support and love for your favorite Red
Dirt/Texas Country artist, but to also help great causes in the process. It’s a win-win situation.
“We’re led to believe by media that people are bad and that they are just awful but the reality is the majority of people really want to help each other and they want to make this world a better
place,” said Thornton. “There’s just some beautiful people out there and I’ve been very fortunate to have them somehow find out about what I’m doing and want to help out. So it’s been super, super cool.” – Robert Thornton
Even the smallest act such as buying a t-shirt can make a huge impact in the lives of others. All it takes is one person and one small act of kindness to change the world. You can be that person.
You can find out more information on the website at www.papercloudsapparel.com
(Note: A large portion of the content for this post was taken directly from the Paper Cloud Apparel press release. I’ve assembled, edited and provided a little commentary but that’s about it.)